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- 07/18/2025
Know Like Trust
People Buy People first
Authority shows that you know what you are talking about
Chris Leitch
The insurance world has many companies with similar products, but relationships are all different. We’ve found that clients don’t just want a policy; they want a real person. That person needs to listen, explain things without pressuring a sale, and make the client feel seen and heard. People seem to buy people first, and then the product they are selling.
Remember your last big decision? Chances are you weren’t just comparing features or how much it costs-you were actually “sizing up” the person telling you about the product. Most quotes don’t turn into sales for different reasons, but gaining a client’s trust will help the process move along at a more rapid pace.
How do you build trust in the age of texts, emails, and phone scripts? With Authority and Authenticity. Authority shows that you know what you are talking about, and authenticity means you know how to speak Human. In fact, you know how to adjust your tone and cadence to match your prospect. You don’t hide behind a bunch of catch phrases, or industry lingo, and you know how to break things down to simple concepts. Clients want expertise, but they also want to feel comfortable, safe, and cared for.
At Springer Insurance, we don’t just protect what matters. We show up as who we are. That’s how we earn the trust of our community-One relationship at a time.
Chris Leitch was born in Fredericksburg, VA and moved to Chesterfield in 1985. After graduating from Manchester High School in 1987, Chris was given a full scholarship to Virginia Commonwealth University where he majored in Music Education.
While at VCU he started playing keyboards and trombone in local and regional bands like Fighting Gravity and Groove Spot.
Chris met his wife, Michelle Duffie while in High School and maintained 'friendship status' until they were married in 1993, and after 27 years they are still married and have 2 children and 1 dog. Chris's insurance career started in 1993 in the operations department at the Dalkon Shield Claimants Trust.
Next he worked as a file clerk and claims adjuster at Sentry Insurance, but his passion was for sales because he saw it as a good way to help people sort out complicated insurance matters. Chris has a philosophy that he tries to practice daily, 'Give someone more in use value than you take from them in cash value'. Here at The Springer Agency, we try to do that with everyone we meet.
